The (RED) Auction: Theaster Gates & Sir David Adjaye

Founded in 2006 by U2 frontman, Bono, (RED) is a globally recognized non-profit dedicated to ending the AIDS crisis in Africa. (RED) partners with iconic brands such as Apple, Montblanc and Nike to create custom products and experiences that raise funds to accelerate research, education and treatment throughout the sub-saharan region of the continent. To date, (RED) has raised over $650 million towards the cause.

Sotheby’s partnered with (RED) to acquire art donations, lead marketing and events, and develop technical infrastructure to stage its most recent auction fundraiser. Originally planned to take place in New York, the entire operation moved to Miami for Art Basel to capitalize on the influx of international collectors traveling to the fairs.

The collection of contemporary art and design was exhibited publicly by Gagosian at Miami's famed Moore Building, with curatorial support from artist, Theater Gates and architect, Sir David Adjaye. Proceeds were matched by the Bill & Melinda Gates Foundation.