Assouline x Andy Warhol

Publishers of the most coveted books in the world, Assouline captures culture through the lens of luxury. Founded in the mid-90’s, they hold an enduring place in a contemporary market that has seen a rapid decline in physical publication. Assouline provides brands a unique and tangible opportunity to tell the defining stories of their history and heritage.

To launch the forthcoming title from their Impossible Collection on Andy Warhol, Assouline and Sotheby’s partnered on a VIP preview for Warhol fans. Select guests and press were treated to a reception in Sotheby’s lounge with a talk by the book’s author and Warhol Museum Director, Eric Shiner.

Later that week, art world denizens flocked to Miami’s Surf Lodge Bungalow for an Andy Warhol-inspired bash during Art Basel. Dubbed The Factory Party, the after-hours event conjured Warhol’s famous New York City studio, but with a distinctly South Beach flavor.

This ongoing partnership optimizes the brands shared interests in culture and art, unlocking countless opportunities to cross-pollinate and develop new audience.