Fearless Now Campaign

Fearless Now was an omni-channel campaign celebrating the groundbreaking artists who defied the norms of their time and pushed history forward. From the pioneering Impressionists to groundbreaking Contemporary artists, these daring voices laid the foundation for today’s most celebrated movements in the art historical canon.

Launched in advance of Sotheby’s flagship sales in New York, London and Paris, the campaign provided a range of engagement opportunities designed by today’s most fearless creators in response to yesterday’s masterworks. Highlights included an interpretive dinner experience by Ghetto Gastro, a talk with Antonio Banderas on portraying Picasso in Nat Geo’s Genius, an original music performance from National Sawdust, a one-time revival of Warhol Capote, and a host of public and private events.

Online and in-app, visitors explored an original video series dedicated to Fearless Now campaign alongside long and short format editorial articles and coverage of the events.