Ai Wei Wei: Fearless Now

Fearless Now was an omni-channel campaign to promote Sotheby’s marquee Spring sales. It was a celebration of the risk-takers and visionaries that pioneered new artistic movements and pushed history forward. To launch the campaign, Sotheby’s paired artist-activist, Ai Weiwei and rapper, A$AP Rocky in an original film centered around the fundamental question: What does it mean to be fearless?