Pharrell Williams: Joopiter Launch Exhibition

Joopiter, the online auction and content platform founded by musician and entrepreneur Pharrell Williams, honors rare cultural artifacts and the stories behind them. For Son of a Pharaoh, the portal’s inaugural sale, Williams curated more than 50 such objects from his personal archive, including jewelry, watches, and limited-edition sneakers, each accompanied by a detailed provenance.

Joopiter operates at the intersection of commerce and community; the brand’s launch event and pre-sale exhibition of Son of a Pharaoh reflected that participatory ethos. A SoHo loft was transformed into a museum-quality space bathed in royal-purple light and inclusive of custom displays that allowed visitors to experience the “hip-hop crown jewels” from Williams’s collection up close. The VIP launch event brought together many of Williams’s friends and collaborators such as Slick Rick, Tyler the Creator, Pusha T, Kaws, Futura, among many others.